MPT announces collaboration with LINE

For the first campaign promotion MPT customers can enjoy
free data usage with the newest instant messaging application
until September 30

Yangon, Myanmar, July 29, 2015– Myanma Posts Telecommunications (“MPT”), the first and leading telecommunications operator in Myanmar, announced today that they will provide free data usage for main features of LINE Messenger (“LINE”) and a free download of the application for all of its Swe Thahar customers.

Effective from July 29 until September 30, every MPT Swe Thahar user can download and use the LINE application without any data charges. Customers can take advantage of MPT’s free data offering for the following LINE offerings:

• Chatting

• Sending and receiving stickers

• Photo sharing

• Updating Home & Timeline

• Making and receiving free voice calls on LINE (Up to 50 MB per month per user)

At a press conference held at PARKROYAL Hotel on Wednesday morning, MPT announced details of the promotion: a joint collaboration between MPT and LINE aiming to provide Myanmar people the chance to experience the popular messaging application. LINE is one of the world’s most popular social network applications and has 560 million global users. The application is especially popular in Asia, where it is number one in Japan, Thailand, and several other countries.

“As the leading telecommunications operator, I believe it is one of our responsibilities to introduce popular applications to Myanmar, as well as to provide our customers the chance to experience the benefits of LINE. Our goal is to continue to put together more offers and services for all Myanmar users” said Mr. Takashi Shigeno, Marketing Director of KSGM/Joint Operations between MPT and KSGM (KDDI Summit Global Myanmar Co., Ltd.).

“Myanmar presents a great market for LINE, with many people interested in our application. We’ve seen a growth of over 309% after our soft launch earlier this year. With a corresponding growth in smartphones, Internet penetration, and telecoms coverage throughout the country, we plan to shape LINE and its family applications to complement the needs of our users in Myanmar market. This partnership with MPT is part of a concrete strategy to for LINE to expand local content and provide great experience for Myanmar users,” said Mr. Darin Hwang, General Manager of LINE Myanmar.

The MPT Official Account on LINE will also be launched on July 29—LINE users can subscribe to the MPT Official Account to receive updates on latest news and promotions from MPT. Moreover, exclusive MPT stickers will be available for download from LINE in the coming weeks.

The two-month promotion period will begin on July 29 and run through September 30. Download LINE now at www.line.me/my

MPT reduces fixed phone line installation fees by 50%

Company will double the current capacity over the next few years

Yangon, Myanmar, July 15, 2015 – Myanma Posts and Telecommunications (MPT), the first
and leading telecommunications operator in Myanmar, announced today that they will lower
their PSTN (Auto Telephone) line installation fees to 325,000 Ks starting from July 15 which is
50% lower than the former rate 650,000 Ks. MPT aims to make installation of fixed lines more
affordable for retail consumers and businesses.

Especially, businesses often need fixed line for fixed phone and ADSL internet. By reducing the
installation rates, we believe more people and especially more businesses will consider
installing lines and we’re happy to facilitate more access for new customers.

MPT lowers its voice tariff to 23 Ks/min

MPT lowers its voice tariff to 23 Ks/min
Top-up bonus up to 50% offered to celebrate new tariff

July 5, 2015 – Yangon, Myanmar – Myanma Posts and Telecommunications (MPT), the first and leading telecommunications operator in Myanmar, announced lower voice tariff for its Swe Thahar plan and CDMA 450/800 to 23 Ks/min. In line with its core mission in helping “Moving Myanmar Forward,” this initiative enables MPT’s current and future customers to benefit from its affordable and reliable voice services.

Effective on July 8, 2015 at 00:00:01, voice calls on MPT’s Swe Thahar plan will be priced at 23 Ks/min, down from the previous tariff of 35 Ks/min. At the same time, voice tariff of CDMA 450/800 users will also be set to 23 Ks/min, instead of 50 Ks/min previously. These new tariffs apply automatically to all Swe Thahar and CDMA 450/800 customers.

“With these new affordable tariffs, we want to thank each and every one of our current users,” said U Khin Maung Tun, General Manager of MPT. “And we are sure many more individual customers and businesses will join us to enjoy many more voice calls throughout the country thanks to MPT’s most reliable mobile network and the largest reach in Myanmar, across urban and rural areas. As the leading telecommunications operator, it has always been our commitment to help Myanmar to connect,” added Mr Takashi Nagashima, CEO of MPT-KDDI-Sumitomo Joint Operations.

No additional subscription is required for current Swe Thahar users to benefit from the new tariff of 23 Ks/min, valid for on-net and off-net calls. For GSM/WCDMA customers to subscribe, they simply need to send “SWE” by SMS to 1332, without any charge. Prices of other services included in the Swe Thahar plan and the base tariff for GSM/WCDMA remain the same.

No subscription or registration is required for CDMA 450/800 users to enjoy the new voice tariff of 23 Ks/min, valid for both on-net and off-net calls. Tariffs for all other services of CDMA users remain the same.

To celebrate its new price plan, MPT is also offering a top-up bonus promotion for all its customers. From July 5 to July 7, all MPT users can receive up to 50% bonus when topping up between these dates. Top-up bonuses can be used for voice calls to all MPT numbers and Internet, and will be valid until July 31.

Get up to 50% Top Up Bonus from 5th to 7th July

We are absolutely thrilled to announce that ALL MPT customers will be able to enjoy up to 50% top-up bonus by recharging their mobile from 5th to 7th of July.

*Bonus credits can be used for MPT on-net calls, and Internet.
*Bonus credits expire on 31st July 2015.
*GSM/WCDMA/CDMA users are eligible for bonus credits.
(except for MPT CDMA users who top up using Myanmar Mobile Money).

COCA-COLA MYANMAR AND MPT LAUNCH REFRESHING NATIONAL PROMOTION TO UPLIFT BREAKS WITH FREE TOP-UP

Coca-Cola Myanmar and national telco MPT kick off “Refresh & Top-Up Promotion” to reward more than 15 million consumers with free top-up value when they purchase Coca-Cola products

YANGON, Myanmar, 2 July 2015 – In the first promotion of its kind ever launched in Myanmar, Coca-Cola today launched the Refresh & Top-Up Promotion with national telco MPT to reward consumers with free MPT top-up value when they purchase a refreshing Coca-Cola. This under-the-cap promotion will grant more than 15 million MPT mobile top-up prizes of anywhere from 200 to 1,000,000 Kyats to lucky winners so they can connect with friends and family when taking a break with Coca-Cola. The Coca-Cola MPT Refresh & Top-Up Promotion will also be integrated into on-going Coca-Cola and MPT campaigns and activities in Myanmar, giving people across the country a chance to participate, feel refreshed and share moments of happiness with delicious Coca-Cola.

“We are thrilled to work with MPT on this momentous promotion, which is unlike anything that has ever been held in the country before. The Coca-Cola MPT Refresh & Top-Up Promotion will touch people across Myanmar, helping them connect with friends and family while also enjoying ice-cold Coca-Cola,” said Rommel P. Fuentebella, marketing director, Coca-Cola Myanmar. “We know that when people take a break with Coca-Cola, they often bring their mobile phone along as well, so the combination of Coca-Cola and MPT will let people fully enjoy their break time by refreshing and reconnecting.”

The Coca-Cola MPT Refresh & Top-Up Promotion is set to be the biggest promotion of its kind in Myanmar thanks to its broad reach and ease of participation. Coca-Cola is the leading non-alcoholic beverage company with national distribution in Myanmar, which means that people across the country can easily enjoy an ice-cold Coca-Cola and feel uplifted whenever they want to take a break. At the same time, state-owned MPT (Myanma Posts and Telecommunications) is the largest telco in the country and has over 130 years of experience connecting friends and family in Myanmar. By joining together to help people refresh and reconnect, Coca-Cola and MPT estimate that the Refresh & Top-Up Promotion will reach tens of millions of people across the country.

“MPT has a long history of connecting people across Myanmar and with the rise of mobile connectivity even more residents now have the ability to reach out to their loved ones,” said Koichi Kawase, chief commercial officer for MPT. “We hope that the Coca-Cola MPT Refresh & Top-Up Promotion will provide even more opportunities for families and friends everywhere to connect using free MPT top-up whenever they take a break with Coca-Cola.”

A momentous step forward in the scale and quality of promotional activities held in Myanmar to date, the Coca-Cola MPT Refresh & Top-Up Promotion also marks the first time that an under-the-cap promotion in Myanmar will provide free top-up value to lucky winners. According to the campaign details, the Coca-Cola MPT Refresh & Top-Up Promotion is open to all MPT GSM/WCDMA subscribers and provides chances for them to win a wide range of prizes when they enjoy an ice-cold Coca-Cola. More than 90 million MPT top-up codes will be printed on a range of Coca-Cola products and packages nationwide, including Coca-Cola, Coca-Cola Zero, Sprite, and Max+ beverages in both plastic and glass bottles and aluminium cans. By submitting the codes to MPT via free SMS to 2626, MPT subscribers can see if they have won top-up value and how much. More than 15 million lucky winners will receive MPT top-up prizes of 200, 1,000, 10,000, and even 1,000,000 Kyats instantly credited to their accounts. The winning MPT mobile top-ups can be used for calls to MPT numbers, SMS, or mobile data connection. The promotion will officially run from July 20, 2015 through December 31, 2015 after which the codes will become invalid. However, top-up value will remain valid for one year. Additionally, grand prize winners who receive 1,000,000 Kyat worth of value will receive four years of validity. This means that winners can continue to connect with family and friends for months and even years to come.

The Coca-Cola Happiness Journey, a series of music concerts themed around the Coca-Cola Uplifting Break, will integrate the Coca-Cola MPT Refresh & Top-Up Promotion with a unique twist that allows Myanmar’s youth to stay connected through MPT. The concerts, which have been held since 2013 in cities across Myanmar, give thousands of fans the opportunity to take a break with Coca-Cola and enjoy entertainment from their favorite artists. Now, during the Coca-Cola MPT Refresh & Top-Up Promotion, fans can also stay connected with friends and family at the venues with support from MPT so that they can instantly share their happy moments. Fans will also have the opportunity to win prizes from Coca-Cola and MPT, participate in the Refresh & Top-Up Promotion, and easily get refreshing Coca-Cola and MPT top-up. Four concerts will be held in 2015, in Taunggyi on July 4th, Magway on July 25th , Shwe Bo on August 15th, and Myeik on September 19th, all of which will support the Coca-Cola MPT  Refresh & Top-Up Promotion. Coca-Cola has plans to share the excitement of the Coca-Cola MPT Refresh & Top-Up Promotion through a variety of channels in addition to the Happiness Journey. On social media, Coca-Cola Myanmar will welcome participants to share their winning moments while providing updates on the promotion from across the country. Coca-Cola Brand Ambassadors such as award-winning recording artist Mi Sandi will also join the fun by spreading the word on the Coca-Cola MPT Refresh & Top-Up Promotion with fans.

“The Coca-Cola MPT Refresh & Top-Up Promotion will let people across the country connect with their friends and families while enjoying a refreshing Coca-Cola,” said singing sensation Mi Sandi. “I’m looking forward to sharing the excitement of this promotion with my fans at the Happiness Journey, on my radio show, and around Myanmar.” Special Coca-Cola MPT Refresh & Top-Up Promotion advertising will also appear across the country to alert consumers to the promotion and to explain the details. A signature television commercial has been created to showcase the promotion as the best way to refresh, uplift, and connect with friends as well as make new ones. At the same time, radio ads will air to share information on the promotion and how to win top-up prizes. Consumers can also expect special branding for the promotion everywhere Coca-Cola products are sold.

For updates on the Coca-Cola MPT Refresh & Top-Up Promotion as well as the latest information on the upcoming Happiness Journey activities and details on the locations of ticket redemption booths in various cities, please visit the Coca-Cola Myanmar Facebook page –www.facebook.com/CocaColaMyanmar — and the MPT Facebook page –www.facebook.com/mptofficialpage.