30 Sep 2015

Coca-Cola Myanmar and national telco MPT congratulate newest winners of nationwide promotion rewarding
more than 15 million consumers with free top-up value through the end of 2015

YANGON, Myanmar, 30 September 2015 – Thousands of people across Myanmar are winning top-up prizes every day in the Coca-Cola MPT Refresh & Top-Up Promotion, including lucky Grand Prize Winners who have each won an unprecedented K1,000,000 in MPT top-up value. Millions of prizes are still waiting to be won in the nationwide promotion, which runs through the end of 2015, giving people across the country a chance to participate, refresh with delicious Coca-Cola, and reconnect with family and friends with MPT.

“I heard about the promotion from my Mom, she always saved the Coca-Cola MPT Refresh & Top-Up Promotion bottle caps for me to try my luck,” said Grand Prize Winner Ko Nyein Zaw Ko, 18, from Thar Kay Ta Township, Yangon. “I tried and tried so many times, so when I won the K1,000,000 top-up prize I was thrilled! Of course, my Mom was excited too.”

Ko Nyein Zaw Ko and other Grand Prize Winners, including Daw Kyi Kyi Win of Thar Kay Ta Township, and Ko Aye Thein and Ma Myat Yu Mon, both of Shwe Pyi Thar Township, were welcomed to Coca-Cola Myanmar to celebrate on September 18. At the event, Rommel P. Fuentebella, Marketing Director, Coca-Cola Myanmar, and Koichi Kawase, Chief Commercial Officer, MPT-KSGM Joint Operations, joined them for the happy moment.

“We congratulate all the winners and look forward to greeting many more throughout 2015!” said Mr. Fuentebella. “At Coca-Cola we know that for many people the perfect break includes connecting with loved ones and drinking an ice-cold Coca-Cola. We hope the Refresh & Top-Up Promotion gives more people across Myanmar the opportunity to refresh and reconnect.”

The Coca-Cola MPT Refresh & Top-Up Promotion Grand Prize of K1,000,000 in MPT top-up value is the first of its kind in Myanmar to date and allows winners to connect with family and friends for years to come. At current rates the Grand Prize can be used for 66,000 SMS or 43,000 telephone minutes – more than one month of continuous calling. It can also be used for 133 GB of high-speed data, equal to more than 33,000 song downloads or 66,000 minutes of video streaming.

“My brother-in-law saw the Coca-Cola MPT Refresh & Top-Up Promotion TV commercial and told me about it so I decided to buy a Coca-Cola from the local shop in my town – I won K1,000,000 on my very first try!” said Daw Kyi Kyi Win. “At first I thought I’d only won K100,000 in top-up value, but then I looked again and realized it was K1,000,000 – I was so excited I couldn’t sleep for two nights! MPT service is great and I am very happy they partnered with Coca-Cola for this kind of campaign.”

“It’s very exciting to see so many people winning MPT top-up value allowing them to connect with family and friends across the country by phone, text, or the Internet,” said Mr. Kawase. “We hope people continue to participate in the Coca-Cola MPT Refresh & Top-Up Promotion and try for the millions of top-up prizes still available.”

Coca-Cola and MPT have been sharing the excitement and happiness of the Refresh & Top-Up Promotion throughout Myanmar since July 2015. Signature advertising highlights the promotion everywhere Coca-Cola is sold and a special television commercial and radio ad showcase the promotion as the best way to refresh, uplift, and connect with friends. On social media, the Coca-Cola Myanmar Facebook Page welcomes fans to share their winning moments while providing updates on the promotion from across the country.

The Coca-Cola Happiness Journey, a series of music concerts themed around the Coca-Cola Uplifting Break, has integrated the Coca-Cola MPT Refresh & Top-Up Promotion with a unique twist that allows Myanmar’s youth to stay connected through MPT and instantly share their happy moments. During the Coca-Cola MPT Refresh & Top-Up Promotion fans have the opportunity to win prizes from Coca-Cola and MPT, participate in the Refresh & Top-Up Promotion, and easily get refreshing Coca-Cola and MPT top-up. The next Coca-Cola Happiness Journey Music Concert will be held in Shwe Bo on October 3rd.

A momentous step forward in the scale and quality of promotional activities held in Myanmar to date, the Coca-Cola MPT Refresh & Top-Up Promotion marks the first time that an under-the-cap promotion in Myanmar provides free top-up value to lucky winners. More than 90 million MPT top-up codes have been printed on a range of Coca-Cola products and packages nationwide, including Coca-Cola, Coca-Cola Zero, Sprite, and Max+ beverages in both plastic and glass bottles and aluminium cans. By submitting the codes to MPT via free SMS to 2626, MPT GSM/WCDMA subscribers can see if they have won top-up value and how much, with prizes of K200, K1,000, K10,000, and even K1,000,000 instantly credited to their accounts. They can also check their winning balance by sending ‘BAL’ to 1331. Winners then have a range of options for their top-up rewards, including calls to MPT numbers, SMS, or mobile data.

Plenty of time remains for people across Myanmar to enjoy refreshing Coca-Cola while getting a chance to win free MPT top-up value. The Coca-Cola MPT Refresh & Top-Up Promotion officially runs through December 31, 2015 and the top-up rewards will remain valid for one year. Lucky Grand Prize Winners who receive K1,000,000 worth of value will receive four years of validity. With 15 million prizes available to be won, including 100 Grand Prizes, millions of opportunities remain for people to participate, feel refreshed and share moments of happiness with delicious Coca-Cola.
For updates on the Coca-Cola MPT Refresh & Top-Up Promotion as well as the latest information on the upcoming Happiness Journey activities and details on the locations of ticket booths in various cities, please visit the Coca-Cola Myanmar Facebook page – www.facebook.com/CocaColaMyanmar — and the MPT Facebook page – www.facebook.com/mptofficialpage.