Coca-Cola and MPT team up on the successful ‘Refresh and Top-Up’ Promotion for third consecutive year

22 May 2018

(Yangon, 22 May 2018) MPT, Myanmar’s first and leading telecommunication’s operator, today announced its collaboration with Coca-Cola Myanmar on the successful and beloved ‘Refresh and Top-Up’ Promotion for third consecutive year, giving the chance to consumers to win prize top-up value and stay connected with family and friends.

From 1st May to 31st August 2018, MPT subscribers who purchase participating Coca-Cola products will find unique codes under the yellow bottle caps and ring tabs of their favourite drinks, including Coca-Cola, Coca-Cola Zero, Max+, Minute Maid, Aquarius, Heaven and Earth, Max Power and Sprite in both plastic bottles and aluminium cans. The promotion enables consumers to redeem their codes to the number 2626 via free SMS and have the chance to win airtime prizes valued at 200, 1,000, 5,000, 10,000 and 1,000,000 Ks, to be instantly credited to their mobile accounts.

The campaign will allow consumers to stay connected and share their moments with their beloved ones through MPT. By easing their concerns on budget spending on connectivity, ‘Refresh and Top-Up’ promotion is set as a convenient opportunity to refresh, uplift and connect with friends and family while maximising their break times.

“We are so happy to once again announce the return of the Coca-Cola and MPT Refresh and Top-Up promotion for 2018! Every time our customers refresh with friends, they have the chance to win bonus MPT airtime through a unique code on every Coca-Cola bottle or can. This year, there are over 3 billion Ks of prizes up for grabs on a variety of specially-marked Coca-Cola products, including 10 grand prizes of 1,000,000 Ks of MPT airtime. Good luck to all customers and we hope you enjoy the Coca-Cola and MPT Refresh and Top-Up promotion for another year,” said Mr. Reizo Umeda, Chief Commercial Officer of MPT-KSGM Joint Operations.

“ ‘Refresh and Top-Up’ has been an extraordinary undertaking in collaboration with our trusted long-term partner MPT, and this year we reaffirm our commitment to be part of Myanmar consumer’s lives by introducing the 2018 FIFA World Cup™ and inviting them to be part of this global and thrilling celebration. Football means togetherness and has always had a very special place in Myanmar people’s hearts. As the official partner of the tournament, Coca-Cola will also launch exciting on-ground activities, allowing everyone to enjoy the experiences beyond the matches and reconnect with their beloved ones”, stated Mr. Rehan Khan, General Manager of Coca-Cola Myanmar.

After submitting their codes to the MPT dedicated number 2626 via free SMS, all MPT GSM/WCDMA mobile customers will instantly receive an SMS notification if they have submitted a winning code and a prize top-up will be instantly credited to their accounts. Winners have a range of options for their rewards, including calls to MPT numbers, SMS or mobile data. The winning top-up codes are valid for 12 months since the winning notification is received, extended to 24 months for the 1,000,000 Ks worth grand prizes. All codes must be submitted prior to August 31st 2018, and customers can redeem up to 5 codes per day.

Launched in July 2015, the ground-breaking ‘Refresh and Top-Up’ marked the first time that an under-the-cap campaign provided prize top-up value to consumers in Myanmar and set the record as the largest promotion both by participation and prize value in the country, with more than 28.5 billion entries within three years. In 2017, the campaign collected three major international marketing prizes, including the first global marketing and advertising award in the country’s history.

For further updates on the ‘Refresh and Top-Up’ promotion and the latest information on MPT and Coca-Cola activities and promotions, please contact MPT by dialing 106, visit the MPT Facebook page at facebook.com/mptofficialpage or the Coca-Cola Myanmar Facebook page at facebook.com/cocacolamyanmar.