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MPT Continues its Collaboration With MRCS For ‘First Aid For All’ Campaign To Save Lives And Expanded School-Based Training and Competition Activities

05 Oct 2018

(Yangon, 5th October 2018) Today, MPT announced that it is again partnering up with the Myanmar Red Cross Society (MRCS) to kick off its ‘First Aid For All’ campaign that will run from this month until February 2019, to share helpful educational content centered around the administering of first aid over media and social media channels. The second phase of the campaign also aimed at imparting first aid knowledge to the general public and in particular, the youth, will also be expanded to include training and activities at schools for students.

Between October 2018 and February 2019, 13 episodes of First Aid content focusing on how to deal with situations involving asthma attacks, head injuries, heart attacks, bleeding wounds, broken bones, deep burns and more will be rolled out on broadcast media channels, social media and MPT’s Lo Ta Ya Portal. In addition, MPT and the MRCS, which will be providing its certified regional trainers, will carry out basic first aid demonstrations at 15 elementary schools in Mandalay Region and Mon and Kayin States.

“We are pleased to be continuing the ‘First Aid For All’ campaign with MPT and now the schools. Essential first aid knowledge is still sorely unavailable for a lot of people in Myanmar and with its great life-saving potential, it is very important that more are educated on these techniques. It is also encouraging to see the involvement of schools in this year’s activities, as it is never too early to start learning how to support or stabilize others that can make a difference during emergencies.  More needs to be done but we are glad to see organizations such as MPT and the schools step up to ensure more lives are saved through educational campaigns like these,” said Dr. Nang Htawn Hla, Vice-President of Myanmar Red Cross Society.

“When faced with a health emergency, the proper steps taken in the first – or “Golden” – hour can stabilize a hurt person until medical professionals arrive. It is therefore important that more people, especially the youth, are equipped with the requisite first aid skills that can significantly improve the odds for a positive outcome. Inspired by our successful first phase, we are again teaming up with the MRCS and now the schools, to conduct an expanded second phase which includes co-produced educational videos covering even more first aid topics and school demonstrations by qualified trainers. Furthermore, we will be carrying out school-level competitions to encourage country’s next generation to learn and train to administer first aid,” said Mr. Yoshiaki Benino, Chief Operating Officer of MPT-KSGM Joint Operations.

The participating elementary schools will also be sending teams to compete in a first aid skills contest, which will be overseen by the MRCS and its expert trainers. Apart from testing their knowledge in first aid, they will be tasked with demonstrating techniques such as the application of bandages with the best teams judged on their overall effectiveness.

The earlier first phase was carried out between October 2017 and March 2018, where MPT and in collaboration with the MRCS, published 12 ‘First Aid For All’ episodes. The full episodes are still available on the Lo Ta Ya portal https://lotaya.mpt.com.mm/service/firstaid/?utm_source=n-lty-service&utm_medium=image-F-H&utm_campaign=n-lty-default.

For more information about MPT’s ‘First Aid For All’ campaign or its other CSR outreach initiatives in line with its ‘Myanmar In Our Heart’ motto, please visit http://mpt.com.mm/mm/about-home/csr-activities-mm/ and MPT Official Facebook page https://www.facebook.com/mptofficialpage.