14 Sep 2017
(Yangon, 14 September 2017) – Starting today, in celebration of the 3-year anniversary brand refreshment, MPT will be launching the very first Viber Animated Sticker Pack in Myanmar, that will include exclusive content of their popular characters – adorable localized Mg Pi Ti and beautiful Thanakha-sporting Ma Pu Tu stickers for users to express themselves in a fun, cheeky and colorful way in their day to day conversation.
The sticker pack featuring Mg Pi Ti and Ma Pu Tu, depicts the love story of young millennials best friends who are in love. Both are characterized as being avid foodies, night owls and fond of conveying their thoughts and feelings through the latest trendy local slangs, not unlike many youth in Myanmar. Daily expressions, catchy dialogues and popular adages have been illustrated together with most of the stickers in the pack.
Viber, one of Myanmar’s top social media apps, designed the new animated localized sticker pack to appeal to both the country’s urban and rural youth. It not only adds more excitement to users’ conversations but also enables Viber followers to receive instant updates on the MPT’s public chat such as important announcements and the latest promotions from Myanmar’s leading mobile network operator. When a Viber sticker pack is downloaded, users become followers automatically.
Mr. Reizo Umeda, Chief Commercial Officer, MPT-KSGM Joint Operations said: “We believe this Viber sticker pack, the first animated one in Myanmar, will be a big hit amongst the youth of the country who enjoy engaging on social media in colorful and expressive ways that truly resonate with them. Alongside the pack’s visuals and appealing local characters, users will also be able to receive useful information on MPT’s many products and services. We look forward to seeing Myanmar share their feelings and thoughts with their friends and family through the sticker pack on Myanmar’s fastest and widest telecommunications network.”
Customers can choose from over 28 of these charming stickers to bring a dash of creativity to their daily discussions. These new range of free sticker package can be downloaded free for any users from the Viber Sticker Market. MPT users can enjoy Viber, one of the most popular social apps at 1 Ks per 1 MB, available for all MPT Swe Thahar GSM/WCDMA users where customers can choose from 24 Hr, 7 Days, and 30 Days packs that provide fixed data quota for Viber on their mobile.
Mr. Anubhav Nayyar, Head of Southeast Asia and South Asia, Viber said, “We are pleased to announce the launch of the first local animated stickers with MPT. Our talented team love bringing new types of sticker packs, like “Mg Pi Ti & Ma Pu Tu” providing the high level of quality we strive to maintain, especially for our users in Myanmar”.
Users with an Android device running Viber 5.3 and later and an iOS device running Viber 5.4 and later will be able to enjoy the animation for the stickers once the sticker is sent. Just like every other animated Viber stickers, the animation will only run once within the chat and customers may run it again by clicking on the sticker in the conversation screen.
Mobile users who want to use the pack can search for the Viber sticker pack’s name, “Have a lively chat with Mg Pi Ti & Ma Pu Tu!” or through the URL of http://bit.ly/mpt_mm.