07 Mar 2019
(Yangon, 7th March 2019) MPT, Myanmar’s first and leading telecommunications operator launches another first and innovative service that gives subscribers access to 25 journal titles and 27 magazine titles including, economics, IT, markets, real estate, health and human resources related magazines and journals. It enables subscribers to get these publications at an incredibly low price of only 99 Ks per day right on their smart devices and they will also have privileges to read over 100 past issues of those publications.
After accessing the “MPT Books” web page (https://books.mpt.com.mm/ or direct dial “*7272#” to get MPT Books link via SMS) and MPT users can download android mobile application on their devices. Now MPT users can send SMS “ON” to 7272 for Journal package and “SUB” to 7272 for Magazine package.
Readers from all over the country can now read all of their favourite magazines and journals everyday fresh off the press with just a few clicks through MPT’s widest network. All customers have a chance to try these special offers for free for 7 days.
Aside from making accessible to a wider audience by providing the resources of over 50 publications of up-to-date issues, those who subscribe to MPT Books will also get a chance to win a brand new iPhone XS if they subscribe to magazine daily, or a 1 Tical gold stone if they subscribe to journal daily, in a lucky draw to be held at the end of the promotion period, by daily packs.
Tapping on Myanmar people’s love for reading, MPT has decided to bring these publications to a wider audience using technology without requiring buying the papers.
Mr. Reizo Umeda, Chief Commercial Officer of MPT-KSGM Joint Operations, said: “We noticed that Myanmar people love to read, anywhere you go, you can find sidewalk bookstores in the cities and countryside. The newspapers and magazine business in the country is robust as evidenced by a huge number of titles available to the readers. With MPT Books, we tapped into this insight and developed products that can fast-track the delivery process of these publications to the readers. We also made it very affordable, too, for just 99 Ks per day and 1,999 Ks per month by the choice of subscribers. Now, somebody from a far territory in anywhere of Myanmar can get a copy of his or her favourite magazine or journal the same time as someone in Yangon or someone in the other towns and cities of Myanmar. We believe that this way, MPT is also contributing to the enhancement of literacy in Myanmar.”
The service is available on MPT now and Customer can access over 27 magazines by paying most affordable price 99Ks/day and for 25 journals by paying the same price 99Ks/day. The promotion will run until the end of May 2019. Together with grand prizes, subscribers can also win Remax Brand Power Banks as the special prizes of the promotion.
MPT Books Reward for Daily Subscribers
For more information about MPT’s other interesting services and promotion activities, call 106, or visit www.mpt.com.mm and MPT’s official Facebook Page of https://www.facebook.com/mptofficialpage or MPT Books’ official Facebook Page of https://www.facebook.com/mptbooks2019/.